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About us

We’re the original pioneers in connected commerce marketing.
For over 16 years we’ve been partnering with major retailers,
powering global brands and building meaningful connections with shoppers.

Meet the team

WHAT WE DO

We partner with retailers and brands to deliver unmatched connected commerce experiences.

We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns & seamless shopping experiences to help brands connect with people where it matters - at the point of consideration & buying.

For Brands

Our focus on connecting with people at the point of purchase has gained us the trust and respect of the biggest retailers out there. We operate a white-label in-house model which means our brilliant people sit in-house under the retailer's roof.

For Retailers

We’re powered by technology and data

SMG’s cloud-based SaaS technology platform Plan-Apps is the most widely used operating system powering commerce marketing and retail media in the UK.

Plan-Apps

BETTER TOGETHER

As the home of Capture, PlanApps and Threefold we offer unfiltered access to both supply and demand side agencies. Our powerful ecosystem is greater than the sum of its parts, powering our collective strength.

Our networks

Trusted by our clients

Headquartered in London & NYC, we are the original retail media and commerce marketing challenger.

After successfully connecting brands with shoppers at the point of consideration and buying for 16 years, we have evaluated over £1.25 billion of historic media investments to assist shopper marketers in making more informed investment decisions aligned with their objectives. We are also responsible for trading more than £1.9 million in retail media every single day.

1.25B of media evaluated

1.9M of media traded daily

956 advertiser clients

Retail media is changing advertising and advertising changes the world. Our brilliant people are at the heart of that change.

Sam Knights CEO

Seated SMG employees applaud at a large gathering

Pioneers in connected commerce.