LS Eleven had the unique opportunity to offer media only available through us to bring this campaign to the next level.Our strategy was to use that unique position to elevate this campaign with standout media - with the first of its kind at ASDA front of store wrap in Milton Keynes and use our amazing depth of first party data to drive sales via a social campaign.
Summary
With the biggest movie launch of 2025 approaching for Disney (their live action remake of Lilo and Stitch) - they were looking for the right partner to help bring this to life. With Asda being the home of brands this was a natural fit, and the teams across LS Eleven Media Services and George made sure to deliver a real showstopper with one of their biggest licensing campaigns to date.
What we did
- Front of store wrap
- Social Media
Results
5.5M
Impressions
The Challenge
For the team, it was all about showing up at the right moments in the shopper journey to showcase the incredible product range available exclusively at George and across categories,, as well bringing the fun for Asda’s family audience.
Solution
Using Meta, we identified key audience segments that were highly engaged and primed to interact with the campaign, with the goal of driving conversion and sales of Disney Stitch products in-store and online. We kept things fresh with a range of different creatives designed to capture attention.
Chaos well and truly landed…
5.5
M
Online Impressions
7252
Clicks
7.5
x
ROI versus all Disney Brand
The results, however, were anything but chaotic, over achieving on multiple KPIs by a significant amount - including impressions 142% over target and reach an unbelievable 264% over target.The campaign also achieved a hugely positive Brand ROI, with Stitch ROI being 7.5x higher than all other Disney brand ROI during the live period.
Get in touch
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