Resources

You see complexity. We see clarity. Commerce media news, updates, and analysis from the experts at SMG.

The Campaigns That Set the Standard for Retail Media in 2025

Campaigns 2025 SMG

Boots’ Matt Hanlon on Why Trust Is the Most Valuable Currency in Retail Media

Boots x IAB

Scroll-Stopping Strategy: Lessons in Capturing Attention, Not Just Reach from Pinterest, Boots, and Mail Metro Media at Retail Media Summit UK

Richard Hartigan - Pinterest - Retail Media Summit UK SMG ADWEEK

Innovation at Scale: 5 takeaways from Ollie Shayer on retail media’s next frontier

Ollie Shayer

Retailers of the North: What’s Next for Retail Media?

Boots Media Group: Untangling Media Measurement

Boots Media Group: How alignment across influencers, brands, and retailers powers campaign performance

influencer marketing

BOOTS MEDIA GROUP: How brands can master the full-funnel in retail media

Boots Media Group: Why brands need to adopt objective-led planning in retail media