The first-ever in-store travel Retail Media Network, powered by WHSmith North America and SMG.
We’re the brilliant people connecting major retailers and global brands.
Katie leads SMG's vision and growth, driving future-focused strategies that transform how retailers and brands engage consumers across the commerce ecosystem. Katie has played a pivotal role in SMG’s journey from start-up to market leader—building strategic capabilities, delivering commercial success, and championing innovation in retail media.
Emma leads SMG’s people and transformation agenda, shaping the culture and capabilities that support sustainable growth across the business. As SMG’s first employee, Emma has played a pivotal role in the company’s journey from start-up to international group—working alongside the founders to build strategic partnerships, strengthen commercial foundations, and guide the organisation through an evolving retail media landscape.
Lee leads SMG’s commercial strategy and client delivery, overseeing the performance of its award-winning businesses and ensuring exceptional outcomes for retailers and brands across the commerce ecosystem. Lee has played a pivotal role in SMG’s growth in retail media, building and operating sophisticated omnichannel retail media networks and driving long-term value through strategic partnerships and client excellence.
Matt is Co-Founder of SMG, driving the expansion of SMG, Capture, and Plan-Apps. Over the past 15 years, he has secured and transitioned 10+ major sell-side partnerships, including leading UK retailers Morrisons, Co-op, and Asda, helping them scale their retail media businesses with SMG-powered networks.
Ollie leads SMG’s global strategy and innovation agenda, shaping future-focused capabilities across media, insight, AI, and emerging commerce propositions. Ollie has played a pivotal role in advancing SMG’s strategic thinking—bringing deep practitioner experience, guiding retailers and brands through transformation, and championing data-driven innovation to set new standards in retail and commerce media.
Sean leads SMG’s North American business, driving regional growth and shaping future-focused retail media strategies across the market. Sean has played a pivotal role in SMG’s international expansion—launching the business in North America, establishing new Retail Media Networks, and building strategic partnerships that position SMG as a leading force in connected commerce, including the first in-store travel retail media network on the continent.
Alison leads the WHS Media partnership at SMG, driving the development and growth of the first in-store travel retail media network in North America. Alison has played a pivotal role in connecting brands with shoppers across WHSmith’s travel retail estate—building strategic partnerships, advancing in-store media capabilities, and unlocking new opportunities for brands to engage consumers at moments of high intent.
We are growing across various teams and in multiple locations, from client service through to media, strategy, technology, finance and others. Whether it be your first role, or you’re a seasoned professional looking for a career move, we’d love to hear from you.
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