The first-ever in-store travel Retail Media Network, powered by WHSmith North America and SMG.
Founded in 2008, SMG is the world’s first full-service connected commerce group, helping partners build and scale profitable Commerce Media Networks that put the shopper first.
We elevate, operate, and power leading Media Networks through robust consultancy services, embedded teams, and Plan-Apps: The operating system for commerce media.
We consult with business and advise them on how to accelerate commerce media growth.
We operate leading Commerce Media Networks, providing end-to-end services.
Plan-Apps is the operating system for commerce media, simplifying orchestration.
SMG offers robust and customizable consultancy services designed to support businesses at any stage of the commerce media journey.
From grocery retailers to airlines — and everywhere in between — our experts are well versed in the challenges media networks present and the tools and strategies required to solve them.
Our dedicated commerce media consultancy team provides a thorough AdTech and proposition analysis, combined with strategic commercial and operational evaluations, to deliver actionable acceleration plans for both existing and new Media Networks.
We offer proven strategies to plan, measure, and activate connected campaigns that reach shoppers in-store, on-site, and off-site.
SMG provides a thorough analysis of your internal structure to advise on how to properly integrate your CMN within your organization for long-term success.
We conduct an in-depth evaluation of the tools and technology powering your CMN to ensure it's well-integrated and working effectively.
SMG creates a strategic recommendation to enhance your CMN measurement proposition to provide brands with the data they need to re-invest.
Commerce media has evolved at lightning speed, but has your network kept pace?
SMG’s industry-first Commerce Media Maturity Index is not designed as a one-size-fits-all scorecard, but as a strategic tool to guide CMN development. No Media Network can — or should — aim to excel in every area. Instead, the Maturity Index helps networks assess each factor through the lens of their advertiser proposition, enabling a truly unique set of development priorities and a future blueprint.
A core function of SMG's consultancy services.
Structured across three core dimensions: What a CMN offers, how it delivers that offer to advertisers, and the central organizational foundations that enable success.
Assessing performance against industry standards and global best practices to establish a clear baseline.
Identifying priority capability gaps that need to be addressed to unlock growth.
Building a phased strategic and investment plan aligned to immediate priorities, future ambitions, and a 2030 vision.
Defining a clearer, more differentiated proposition to strengthen market perception and impact.
Get evaluated. Get insights. Get ahead.
SMG offers full-service commerce capabilities that embed our specialist agency teams in-house at any scale. That means we don’t just tell you how to build or scale your Media Network — we do the work with you as a full partner.
In just a single year, we’ve rolled out numerous innovations, including new digital store capabilities, off-site media capabilities, gamification features, an advertiser rewards program, a pitch program, a B2B marketing strategy, a client strategy, an events calendar, and AI tools. All these advancements have been driven by SMG's relentless pursuit of innovation.
Operated Media Networks.
SMG delivers incremental revenue to our Media Network partners.
We develop robust methodologies that ensure retailers and brands know how campaigns performed against objectives.
SMG-operated CMNs deliver results that reach consumers across the funnel.
We believe retail media has the power to change the shopper experience for the better.
From strategically placed team members within your organization to staffing an entire CMN, we have the people to accelerate growth.
Friction Out. Intelligence In. Built for CMN Acceleration.
Plan-Apps is the AI-enabled operating system for commerce media, simplifying orchestration in one easy-to-use platform that manages planning, activation, and measurement.
The Plan-Apps advantage.
Uniting on-site, off-site, and in-store in a smart, AI-powered platform.
Say goodbye to misaligned trackers and spreadsheets.
Custom-built solutions and process built to fit the needs of the CMN.
Providing clarity where complexity once dominated.
And goodbye to spreadsheets, fragmented tech stacks, and siloed processes.
By bringing fragmented processes under one hood, Plan-Apps delivers consistent outputs, provides clear visibility into the performance of media channels, and enables proper ratecard pricing.
Transparent, multi-method measurement powered by industry-leading standards. Whatever can be activated, Plan-Apps can measure. Through robust methodologies, live benchmarking, and AI-generated summaries, campaigns are transformed into clear, digestible, and actionable insights.
Better decision-making starts with full command of the information. Plan-Apps harnesses the power of first-party data to build market-leading campaigns and centralize core workflows in one place. It enables performance forecasting, deadline and utilization tracking, and streamlined collaboration with advertisers to drive greater efficiency and transparency.
Knowing what worked — and why — enables faster, more efficient optimization, helping campaigns go further and deliver stronger returns. By leveraging the power of AI and data, businesses can better price and understand market demand, ensuring their proposition is as strong and competitive as possible.
Talk to the Plan-Apps team and learn how Plan-Apps can solve your orchestration challenges.
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