Boots Media Group is one of Europe’s leading retail media networks.

Founded in 2021 by SMG and Boots UK, the UK’s number one health and beauty retailer, BMG delivers impactful omnichannel marketing campaigns to help brands maximise ROI on their advertising investment.

17M Loyal Customers.
85% of people live within 10 mins of a Boots UK store.
X2 more effective advertising than brand-led media.

Our Story

BUILDING BRANDS SINCE 1849

Partnering with BMG gives you the opportunity to increase shopper trust by aligning your brand with the UK’s most trusted name*, steeped in 175 years of heritage. Don’t just take our word for it—according to research with Mesh Experience, shoppers were twice as likely to recommend a brand they experienced through Boots media.**

POWERFUL PARTNERSHIPS

Tap into ‘money can’t buy’ partnership opportunities at Boots. From stocking the Love Island villa with ITV to experiential events at festivals with Global, we make sure your products reach the right customer at the right time through relevant cultural moments.

UNIQUE MEDIA OFFERING

With the most comprehensive media toolkit among European retail media networks, your campaigns are always driven by creative thinking, precise targeting, and innovation.

5
transactions made every second with a Boots Advantage Card.
7000
campaigns delivered for 650 plus brands.
6.63
Average ROI achieved by omnichannel campaigns at Boots.

HELPING BRANDS BETTER UNDERSTAND CUSTOMERS

We are committed to shaping the UK commerce media industry with a team of experts who’ll help you reach the right customers at the right time.

Audience 360 (A360)
Audience 360 (A360) is our in-house tech platform that uses rich first party data collected from Boots’ Advantage Card to activate omni-channel campaigns to target health and beauty customers.A360 helps brands better understand Boot’s customers’

  • Sociodemographic segmentation
  • Transactional behaviour
  • Propensity to buy

A360 adds value to brands by it’s ability to

  • Target new customers
  • Retarget existing customers
  • Provide tangible insights
  • Drive media-attributable sales

Activated with the right audience, right touchpoint, right measurement at the right time.

Partner with Boots Media Group Today

Join over 650 brands in transforming the way you connect with customers.

GET IN TOUCH TODAY