The first-ever in-store travel Retail Media Network, powered by WHSmith North America and SMG.
Accelerating Brand Growth with unrivalled access to the UK’s Health and Beauty consumer.
Founded in 2021 by SMG and Boots UK, the UK’s number one health and beauty retailer, BMG delivers impactful omnichannel marketing campaigns to help brands maximise ROI on their advertising investment.
What can you achieve with BMG?
Increase your brand equity with campaigns aligned with Boots’ annual plan.
Maximise media efficiency and avoid ad fatigue by delivering consistent, personalised experiences.
First-of-its-kind attribution across digital and physical retail, driving superior ROAS.
Engage Boots’ highly loyal and deeply understood audience.
Research shows that Boots media drives 2x more brand visibility than other retailers.**
Partnering with BMG gives you the opportunity to increase shopper trust by aligning your brand with the UK’s most trusted name*, steeped in 175 years of heritage. Don’t just take our word for it—according to research with Mesh Experience, shoppers were twice as likely to recommend a brand they experienced through Boots media.**
Tap into ‘money can’t buy’ partnership opportunities at Boots. From stocking the Love Island villa with ITV to experiential events at festivals with Global, we make sure your products reach the right customer at the right time through relevant cultural moments.
With the most comprehensive media toolkit among European retail media networks, your campaigns are always driven by creative thinking, precise targeting, and innovation.
We are committed to shaping the UK commerce media industry with a team of experts who’ll help you reach the right customers at the right time.
Audience 360 (A360) Audience 360 (A360) is our in-house tech platform that uses rich first party data collected from Boots’ Advantage Card to activate omni-channel campaigns to target health and beauty customers.A360 helps brands better understand Boot’s customers’
A360 adds value to brands by it’s ability to
Activated with the right audience, right touchpoint, right measurement at the right time.
Join over 650 brands in transforming the way you connect with customers.
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