For Brands

What is commerce media?

There are increasingly blurred lines between brand and commerce media.

Commerce media is any media that can be targeted to impact purchase behaviour, and for which that impact can be measured, typically enabled through geo targeting media or powering this with 1st party data. Retail media is a component of commerce media relating to the media that is owned and operated by a retailer. Across commerce media we work to deliver targeted campaigns which reach valuable shoppers and increase their likelihood of purchase, providing an impact we can measure.

Join the dots

We join the dots between a brand’s ATL & BTL activity to deliver smarter & more connected campaigns.

We combine rich commerce datasets with emerging technology & innovative media to create connected campaigns across the P2P. The result? High-performing campaigns that generate a positive short-term ROI & improve ROI on every channel up the funnel.

The benefits of working with us

So, what can Capture bring?

Improved RSV*

Through more effective activation, supporting positive retailer relationships

Greater efficiency

Reduced back and forth, and one centralised system managed with a consultative approach

Access to training

Such as SMG's monthly webinar or the UK's Retail Media Summit

Improved ROI*

Through more efficient budget allocation, encouraging future opportunities

Knowing what works

Through reliable reports & access to an incomparable media database

Raising your profile

Connecting with fellow CPGs, retailers and RMNs through the SMG network

Created by commerce marketers for commerce marketers.

Plan-Apps is the UK’s most commonly used commerce marketing platform supporting brand planning processes with media benchmarks by retailer, category & media channel to inform activation strategy.

Find out more

We connect brands with shoppers through an integrated approach to commerce marketing.

Our omnichannel media strategies are rooted in data and market-leading audience insights. We have a team of in-house specialists across all verticals who expertly manage your commerce campaigns, grounded by the fundamentals of retail and our knowledge of retail nuances. We also provide robust & transparent reporting using consistent & reliable methodologies & comparison benchmarks, all housed in one platform.

16+ years of mastering shoppers & retailers

£1.25B of media performance data

50+ media partners

Trusted by our clients

Market estimations tell us retail media is the fastest growing media channel in 2024, overtaking total TV advertising spend by 2028.

Georgina Evenden Business Director