The retail media event of the year is back.
Capture is the UK's leading commerce media agency, connecting brand and retail media to improve ROI on every channel across the marketing funnel. For the past 16 years, we’ve helped global CPGs navigate the evolving media market & drive meaningful results.
There are increasingly blurred lines between brand and commerce media.
Commerce media is any media that can be targeted to impact purchase behaviour, and for which that impact can be measured, typically enabled through geo targeting media or powering this with 1st party data. Retail media is a component of commerce media relating to the media that is owned and operated by a retailer. Across commerce media we work to deliver targeted campaigns which reach valuable shoppers and increase their likelihood of purchase, providing an impact we can measure.
We join the dots between a brand’s ATL & BTL activity to deliver smarter & more connected campaigns.
We combine rich commerce datasets with emerging technology & innovative media to create connected campaigns across the P2P. The result? High-performing campaigns that generate a positive short-term ROI & improve ROI on every channel up the funnel.
So, what can Capture bring?
Through more effective activation, supporting positive retailer relationships
Reduced back and forth, and one centralised system managed with a consultative approach
Such as SMG's monthly webinar or the UK's Retail Media Summit
Through more efficient budget allocation, encouraging future opportunities
Through reliable reports & access to an incomparable media database
Connecting with fellow CPGs, retailers and RMNs through the SMG network
Plan-Apps is the UK’s most commonly used commerce marketing platform supporting brand planning processes with media benchmarks by retailer, category & media channel to inform activation strategy.
Our omnichannel media strategies are rooted in data and market-leading audience insights. We have a team of in-house specialists across all verticals who expertly manage your commerce campaigns, grounded by the fundamentals of retail and our knowledge of retail nuances. We also provide robust & transparent reporting using consistent & reliable methodologies & comparison benchmarks, all housed in one platform.
Market estimations tell us retail media is the fastest growing media channel in 2024, overtaking total TV advertising spend by 2028.
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