The first-ever in-store travel Retail Media Network, powered by WHSmith North America and SMG.
WHS Media drove strong brand visibility among travelers while clearly communicating the offering and motivating consideration at key moments along the airport journey. This brand study confirms the campaign delivered standout visibility, powerful message clarity, and a measurable lift in how travelers perceive, and engaged with the brand.
91%
Purchase Intent
Leverage a layered media approach across high-visibility airport touchpoints, from entry points to checkout, to ensure travelers repeatedly encounter clear, relevant messaging that builds awareness and drives intent.
This brand study confirms the campaign delivered standout visibility, powerful message clarity, and a measurable lift in how travelers perceive and engage with the brand.
A layered media approach across high-visibility airport touchpoints delivered against key KPIs.
Travelers not only recognized and connected with the message, they showed exceptionally high intent to try an eSIM.
These results underscore WHS Media’s unmatched ability to influence travelers. Our targeted placements, behavioral insights, and strategic positioning across the airport journey consistently drive relevance, value, and performance for our partners.
Talk to us about how your brand can reach high intent travelers across North America.
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