ENABLING RETAILERS TO BECOME VALUABLE MEDIA OWNERS

We build, run and grow Retail Media Networks in partnership with retailers by implanting our specialist agency teams.

Using creative thinking and precision planning, we enable retailers to become trusted marketing partners to brands, running campaigns that grow sales, build brand equity and acquire new customers. This in turn enables retailers to unlock incremental brand budgets and increase their profitability.

Navigate the complexity

We deliver mutually beneficial results through commerce media.

We help retailers diversify and grow their profit streams, improve top-line performance and create value & differentiation to the customer. We also help your brand partners understand the importance of point of purchase in a fragmented landscape, targeting the right audience at the right time on the right channels with the right creative, using your 1PD, and reporting on metrics that relate back to the original brand objective using closed-loop measurement.

Unlock revenue with consultancy

Our experts evaluate a retailer’s existing media assets and strategy to create an actionable transformation plan.

Using extensive market data and industry benchmarks, we provide bespoke detailed commercial valuations both top-down based on the size of your branded business and bottom-up by media channel. We know what it takes to unlock incremental advertising dollars.Our market-leading service offers a comprehensive solution and blueprint to retailers seeking to harness the power of retail media.SMG’s consultancy isn’t a one-size-fits-all approach. Our experts work in tandem with retailers to determine and address specific needs, including deciphering the size of the prize, optimizing business management strategies, and enablement and training support to unlock untapped opportunities within their business.

Integrate our experts with white-label services

Let us do all – or some of – the heavy lifting.

Our white-label service embeds experts within a retailer's business to strengthen or build a Retail Media Network from the inside. Our experts work with your teams, either virtually or in your office, to build and execute a winning retail media strategy. We collaborate with your team to develop the RMN brand, plan campaigns, and measure results. We complement your existing assets by providing expert talent wherever needed across sales, insights, analytics, technology, and media, helping you create a powerful media brand that drives brand investment and boosts sales.Wherever your retail media offering is today, let SMG be the accelerator and put your RMN on the path toward greater profitability. We’re experts in staffing Retail Media Networks with experts deeply qualified to assist across RMN functions. These aren’t media buying specialists, but dedicated, specialized and highly qualified retail media experts with the knowledge and experience needed to build and run every facet of a Retail Media Network.

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Accelerate your commerce media.

For retailers, Plan-Apps suite of tools will accelerate media estate performance and drive operational efficiencies through data-led planning, best-in-class inventory management, simplification of tracking and robust campaign measurement.

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EXCEPTIONAL GROWTH FOR OUR RETAIL PARTNERS

Each of our retail partners have seen consistent revenue growth across our partnerships YOY.

No matter where you are in your retail media journey, we can help. With extensive experience building, supercharging and running RMNs, we exist to unlock the true incremental revenue potential of your media operation and to create data-backed creative campaigns for brands that grow sales and loyalty.
Sean Crawford Managing Director, SMG North America