Commerce Connections: Measurement vs. Brand Building in the Age of Precision

Ollie Shayer, Cherian Thomas, Megan Ramm, and Melissa Gallo

Reimagining the store as a media channel with Walgreens Advertising Group’s Kelly Torgeson

Kelly Torgeson

GroceryNext: Unlocking regional grocers’ retail media opportunity

GroceryNEXT

In-store digitization unlocks new brand-building opportunities with Kroger’s Jenny Holleran

Jenny Holleran

Grocery TV’s Playbook Confirms It: In-store media drives double-digit growth

Claire Reid for SMG

IAB Connected Commerce Summit: Don’t let perfection get in the way of in-store retail media

IAB Connected Commerce Summit

North American retailers have in-store ambition, but no one is getting it right — yet

In-store beauty retail activation for Huda Beauty Easy Bake Setting Spray. Large posters, escalator wraps, and column signage display oversized product bottles and promotional images of a model with the slogan “Blur in a Bottle.” Shoppers are seen browsing nearby displays.

Smarter, Faster, Better: Driving retail media innovation with AI and automation

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