Breaking down silos, working together, and putting commerce media at the core of customer experiences

Sean Crawford, SMG

Retail Media’s Next Test: Breaking out of its silos

IAB Connected Commerce Summit

Unlocking the travel media opportunity with WHSmith North America and SMG

Sean Crawford (SMG), Katie Blackburn (WHSmith)

AI, attribution & accountability for commerce media at CES 2026

Ollie Shayer - ADWEEK House at CES

Bridging the Physical and Digital Store Experience with Co-op’s Rachel Halter

Rachel Halter - Co-op for SMG and Beet.TV

Solving in-store media’s challenges with T-Mobile’s Cherian Thomas

Cherian Thomas T-Mobile

Commerce Connections: How Instacart enables brilliant customer experiences through commerce media

Ali Miller - Instacart

Commerce Connections: In-Store Media: Retail’s Underrated Asset

Commerce Connections SMG

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