The first-ever in-store travel Retail Media Network, powered by WHSmith North America and SMG.
Connecting brands, consumers, and destinations.
WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America.
Target shoppers in stores across 350+ WHSmith North America locations and via digital offsite.
900 million consumers travel through North American airports annually.
Branded in-store experiences bring the fun back to travel retail.
Turning traveler attention into impact with Saily
These results underscore WHS Media’s unmatched ability to influence travelers. Our targeted placements, behavioral insights, and strategic positioning across the airport journey consistently drive relevance, value, and performance for our partners.
You build a campaign brief that tells the WHS Media team what you want to achieve together.
Using a wide-range of data sources and creative ideation, our experts build the campaign, selecting the right touchpoints for your goals.
We ensure goals are aligned between your team, our team and the merchandising team, and activate your campaign.
WHS Media experts analyze your campaign, measure key data and report results, so you know exactly how your spend performed.
Primed to buy
Our core consumers are travelers. Outside of their day-to-day environment, these shoppers have greater disposable income, are receptive to messaging and are primed to make impulse buys.
Fully integrated
With ease of access at the core, WHS Media features a highly skilled and dedicated team to bring exciting and engaging omnichannel retail media campaigns to life, both in-store and off-site. Campaigns are aligned with overarching marketing priorities and objectives, set in collaboration with the merchandising team.
Precisely planned
WHS Media campaigns are planned and measured using robust performance metrics that enable your brand to understand how your campaign performed against KPIs. Campaigns are evaluated on numerous metrics, such as sales lift, impressions, click-through rate, and compliance, providing a comprehensive view of performance.
Create experiences that consumers will take to their destination and back home.
Activate your campaign across 350 and growing stores in travel hubs in North America, including airports, rail stations, and resorts.
This is not about overwhelming consumers with advertising. This is about building memorable branded experiences that drive sales and build loyalty.
We're driven by our desire to make WHSmith North America Media Network the best investment choice for brands.
Plan your next campaign with WHSmith North America Media Network.
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