Breaking down silos, working together, and putting commerce media at the core of customer experiences

Sean Crawford, SMG

It’s time for Commerce Media Networks to rethink how they grow

SMG COMMERCE MEDIA MATURITY REPORT

AI, attribution & accountability for commerce media at CES 2026

Ollie Shayer - ADWEEK House at CES

Bridging the Physical and Digital Store Experience with Co-op’s Rachel Halter

Rachel Halter - Co-op for SMG and Beet.TV

Solving in-store media’s challenges with T-Mobile’s Cherian Thomas

Cherian Thomas T-Mobile

Commerce Connections: How Instacart enables brilliant customer experiences through commerce media

Ali Miller - Instacart

Commerce Connections: In-Store Media: Retail’s Underrated Asset

Commerce Connections SMG

Bridging brand storytelling and shopper experience through in-store media with David Young of Dick’s Media

David Young - Dick's Media for Beet.TV/SMG

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