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You see complexity. We see clarity. Commerce media news, updates, and analysis from the experts at SMG.

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6 Commerce Media Trends You Can’t Miss In 2026

6 Commerce Media Trends for 2026 - SMG

North American retailers have in-store ambition, but no one is getting it right — yet

In-store beauty retail activation for Huda Beauty Easy Bake Setting Spray. Large posters, escalator wraps, and column signage display oversized product bottles and promotional images of a model with the slogan “Blur in a Bottle.” Shoppers are seen browsing nearby displays.

Commerce Connections: Bringing new perspectives on commerce media to New York with ADWEEK

Commerce Connections ADWEEKHOUSE New York City.

Inside SMG’s approach as the first truly connected commerce agency

A large group photo of SMG employees gathered outdoors under a canopy at a company event. Everyone is smiling and looking at the camera, with some people holding drinks. The setting includes greenery, a bar sign in the background, and a festive atmosphere.

From Shelf to Sky: 2025 Travel Media Report

Travel Media Report

Smarter, Faster, Better: Driving retail media innovation with AI and automation

Context is King: The power of in-store retail media in convenience

Creativity Within Constraints: Retail media in the HFSS era

Helen Johnson, SMG, Michele Dainty, Pladis Global

Innovation at Scale: 5 takeaways from Ollie Shayer on retail media’s next frontier

Ollie Shayer

Agencies and Retail Media: 5 Takeaways from the New Frontline of Brand Strategy

Uche-and-Prateek

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