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You see complexity. We see clarity. Commerce media news, updates, and analysis from the experts at SMG.

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SMG Launches Industry-First Commerce Media Network Maturity Index to Assess and Accelerate Growth

CMN Maturity Index

Bridging brand storytelling and shopper experience through in-store media with David Young of Dick’s Media

David Young - Dick's Media for Beet.TV/SMG

The Advertising Effectiveness of In-Store Retail Media

Andrew Lipsman - SMG

Commerce Connections: Measurement vs. Brand Building in the Age of Precision

Ollie Shayer, Cherian Thomas, Megan Ramm, and Melissa Gallo

Reimagining the store as a media channel with Walgreens Advertising Group’s Kelly Torgeson

Kelly Torgeson

Marrying digital and in-store retail media measurement with the IAB’s Collin Colburn

Collin Colburn, IAB

GroceryNext: Unlocking regional grocers’ retail media opportunity

GroceryNEXT

In-store digitization unlocks new brand-building opportunities with Kroger’s Jenny Holleran

Jenny Holleran

Grocery TV’s Playbook Confirms It: In-store media drives double-digit growth

Claire Reid for SMG

IAB Connected Commerce Summit: Don’t let perfection get in the way of in-store retail media

IAB Connected Commerce Summit

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