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You see complexity. We see clarity. Commerce media news, updates, and analysis from the experts at SMG.

Inside SMG’s approach as the first truly connected commerce agency

A large group photo of SMG employees gathered outdoors under a canopy at a company event. Everyone is smiling and looking at the camera, with some people holding drinks. The setting includes greenery, a bar sign in the background, and a festive atmosphere.

From Shelf to Sky: 2025 Travel Media Report

Travel Media Report

Smarter, Faster, Better: Driving retail media innovation with AI and automation

Context is King: The power of in-store retail media in convenience

Creativity Within Constraints: Retail media in the HFSS era

Helen Johnson, SMG, Michele Dainty, Pladis Global

Innovation at Scale: 5 takeaways from Ollie Shayer on retail media’s next frontier

Ollie Shayer

Agencies and Retail Media: 5 Takeaways from the New Frontline of Brand Strategy

Uche-and-Prateek

Beyond ROAS: 5 Takeaways on Evolving Retail Media Measurement

Bianca-and-Marie-Clare

Inside the future of retail media: AI, In-Store Innovation, and Smarter Campaigns

Sean Crawford for SMG