The Advertising Effectiveness of In-Store Retail Media: What CMOs Should Know About the Next Major Media Channel
Resources
You see complexity. We see clarity. Commerce media news, updates, and analysis from the experts at SMG.
FIRST-PARTY DATA IN ACTION: UNLOCKING GROWTH IN COMMERCE MEDIA
Stories of Belonging at SMG
Career Journey Series: Charlotte Santander
A milestone for inclusion: launching SMG’s first EDI report
Innovation at Scale: 5 takeaways from Ollie Shayer on retail media’s next frontier
Creativity Within Constraints: Retail media in the HFSS era
Context is King: The power of in-store retail media in convenience
Smarter, Faster, Better: Driving retail media innovation with AI and automation
