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About us

We’re the original pioneers in connected commerce marketing.
For over 16 years we’ve been partnering with major retailers,
powering global brands and building meaningful connections with shoppers.

Meet the team

WHAT WE DO

We are experts in assessing Retail Media Networks and putting them on a path for growth.

Unlock revenue with consultancy. Our experts evaluate a retailer’s existing media assets and strategy to create an actionable transformation plan. Using extensive market data and industry benchmarks, we provide bespoke detailed commercial valuations both top-down based on the size of your branded business and bottom-up by media channel.

Consultancy Services

Let us do all – or some of – the heavy lifting. Our white-label service embeds experts within a retailer's business to strengthen or build a Retail Media Network from the inside. Our experts work with your teams, either virtually or in your office, to build and execute a winning retail media strategy. Wherever your retail media offering is today, let SMG be the accelerator.

White-Label Services

We’re powered by technology and data

Plan-Apps is the commerce marketing platform that streamlines the entire marketing campaign cycle, connecting brands and retailers to enable robust, data-backed retail media campaigns.

Plan-Apps

Our networks

Trusted by our clients

Headquartered in New York City and London, we are the original retail media and commerce marketing challenger.

After successfully connecting brands with shoppers at the point of consideration and buying for over 16 years, we have evaluated over $1.59 billion of historic media investments to assist shopper marketers in making more informed investment decisions aligned with their objectives. We are also responsible for trading more than $2.5 million in retail media every single day.

$1.59B of media evaluated

$2.5M of media traded daily

956 advertiser clients

Retail media is changing advertising and advertising changes the world. Our brilliant people are at the heart of that change.

Sam Knights CEO

Seated SMG employees applaud at a large gathering

Pioneers in connected commerce.