Very Media Group

As one of the first UK retailers to offer full-service retail media, The Very Group has led in this space with SMG for over 12 years.

In 2024, SMG and The Very Group launched Very Media Group, a new retail media network. With rich data from millions of loyal customers, we help brands unlock unique shopping behaviours and deliver personalised, omnichannel experiences.

4M customers at The Very Group.

96% purchase with Very pay

5,000 retail media campaigns and counting.

ACCESS THE DISTINCT VERY AUDIENCE

Connect with Very's vast and distinct customer base at scale - 96% who use Very Pay and are tough to reach elsewhere.

UNLEASH THE POWER OF YOUR BRAND

Co-create brand-centric, omnichannel campaigns driven by data and insight and activated with top-class creative capabilities. Connecting brand equity and desire to the Very audience

ENTER A TEST AND LEARN ENVIRONMENT

Combine your creative ideas with ours in a unique environment for brands and media partners alike to trial and measure innovation concepts and approaches.

ACCESS RICH DATA & CONSUMER INSIGHT

Get a deeper understanding of customers with first-party data access, which underpins superior planning, targeting, activation, and measurement.

LEVERAGE ADVANCED DIGITAL MEASUREMENT & OPTIMISATION

Make a real impact with market-leading closed-loop digital measurement, in-flight optimisation and near 100% trackability across media and sales.

12 yrs

of retail media expertise

200

brands have worked with us

40 +

media channels

“Working with Very Media Group on our recent Shark Ninja summer campaign was incredible. The team consistently brings top-notch execution to every influencer activation. I’m already excited to see how our peak campaigns will turn out! The results from the summer campaign speak for themselves £29:1 ROI!”

Phil Crawley, Shark Ninja