Accelerating Brand Growth with unrivalled access to the
UK’s Health and Beauty consumer.
Founded in 2021 by SMG and Boots UK, the UK’s number one health and beauty retailer, BMG helps brands maximise ROI on their advertising investment with impactful omnichannel marketing campaigns.
Increase your brand equity with campaigns aligned with Boots’ annual plan.
Maximise media efficiency and avoid ad fatigue by delivering consistent, personalised experiences.
Activate creative, unique, and integrated co-marketing across Europe’s most extensive toolkit.**
First-of-its-kind attribution across digital and physical retail, driving superior ROAS.
Engage Boots’ highly loyal and deeply understood audience.
Research shows that Boots media drives 2x more brand visibility than other retailers.*
Increase shopper trust by aligning your brand with the UK’s most trusted brand*, steeped in 175 years of heritage.Don’t just take our word for it—according to research with Mesh Experience, shoppers were twice as likely to recommend a brand they experienced through Boots media.*
Tap into ‘money can’t buy’ partnership opportunities at Boots UK. From stocking the Love Island villa with ITV to experiential events at festivals, we make sure your products reach the right customer at the right time through relevant cultural moments.
With the most comprehensive media toolkit among European retail media networks, your campaigns are always driven by creative thinking, precise targeting, and innovation.
We are committed to shaping the UK commerce media industry with a team of experts who’ll help you reach the right customers at the right time.
We are committed to shaping the UK commerce media industry with a team of experts who’ll help you reach the right customers at the right time.
Audience 360 (A360)
A360 is our in-house tech platform that uses rich first party data collected from Boots’ Advantage Card to activate omnichannel campaigns to target health and beauty customers with a deep understanding of their:
A360 adds value to brands by it’s ability to:
Activated with the right audience, right touchpoint, right measurement at the right time.
Join over 650 brands in transforming the way you connect with customers.
GET IN TOUCH TODAY*Most Trusted Brands Report, Morning Consult 2023
**When a beauty brand is mentioned by BMG, brands are 2 x likely to mention the brand in comparison to those who heard it elsewhere. MESH Experience research 2023.
***Mars Agency Report 2023
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