The retail media event of the year is back.
Unlock the Power of Convenience
As the UK’s first retail media network in the convenience sector we give brands the opportunity to leverage the extensive scale of Co-op’s nationwide estate of frequently visited stores, capitalising on the uniqueness of convenience shopping behaviour.
Partner with Co-op Media Network, where the convenience of scale, execution, media excellence, and unmatched performance drive awareness, conversion, and forge meaningful relationships between brands and consumers.
With our expert team of almost 40 retail media professionals, we provide a hands-on and collaborative approach – working with 490+ brands across a broad range of categories. Our focus is always on ensuring we deliver engaging and dynamic campaigns that deliver strategic value for clients and support Co-op members & shoppers.
What sets us apart is the unique mindset and missions of our shoppers.
Co-op Customers are not just primed to buy; they’re more receptive to campaigns, influencing choices even beyond our platforms.
In fact, our recent research with Circana suggests convenience retail media boosts sales in surrounding grocery stores up to 4 times immediate sales – proving it is a powerful channel to drive brand awareness across the funnel as well as delivering sales uplift.
Our network of c.2,500 stores (that’s one in every UK postcode) generating over 17m weekly transactions offers you the platform to drive mass reach campaigns, while our sophisticated planning, targeting and measurement capabilities can equally deliver hyper-local tailored execution.
As the 2nd most visited grocer our share of trips far outweighs our market share with 1in5 grocery transactions taking place at Co-op, driving high media frequency.
And with 6.3m Members (and growing) – our rich 1st party data and unique shopper missions mean you can create bespoke campaigns that reach the right audience at the right time.
We offer a broad toolkit offering, including ecomm and qcomm, and digital offsite channels – with 80+ touchpoints powered by rich first-party data.
With a team of almost 40 retail media experts, we’re on hand to help you every step of the way, creating campaigns to engage shoppers and drive meaningful results.
Our tailored data-driven omnichannel execution delivers an average ROI of £1.24, providing consistently strong media performance.
Through our industry leading Co-Creation programme, we work with brands to offer them a unique opportunity to pitch their exclusive launches or NPD activations to our expert panel of judges.
Each pitch has collaboration at its heart – by supporting a charity, community project or providing added value for Co-op Members through exclusive offers or rewards.
Co-op Media Network Launch
WINNING MEDIA WITH MARS WRIGLEY
DRIVING BRAND AWARENESS WITH AB WORLD FOODS
Co-op’s nationwide network of frequently shopped smaller stores drives increased opportunities to see for brand’s advertising campaigns building benefits by executing media against both.
Get in touch to find out how we can support your objectives.
*Circana and Co-op Media Network research, 2024: https://insights.circana.com/media-hub/case-study-convenience-retail-media-amplifies-awareness-and-incremental-sales
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