Resources

You see complexity. We see clarity. Commerce media news, updates, and analysis from the experts at SMG.

Boots Media Group: How alignment across influencers, brands, and retailers powers campaign performance

influencer marketing

BOOTS MEDIA GROUP: How brands can master the full-funnel in retail media

Boots Media Group: Why brands need to adopt objective-led planning in retail media

Retail Media: The Untapped Powerhouse Of Brand Building

Madfest UpNorth: Sam Knight’s opening session

Madfest UpNorth: Intention Innovation – When Ideas Meet Strategy

Ls Eleven Media Services: Helping brands connect with Asda customers at scale like never before.

Co-op Media Network: Co-op Compass leads the way to a new era of retail media

Madfest UpNorth: A Fireside Chat with Co-op’s Kenyatte Nelson