OUR DEPARTMENTS

The team’s ethos is simple: to build a business where people can do the best work of their careers, in an environment that’s growth-focused, inclusive, and full of opportunity.

The Global People Team is made up of five specialist areas, each playing a vital role in creating an exceptional employee experience from every angle:

1. People Experience
2. People Operations
3. Talent Acquisition
4. Talent Resourcing
5. Learning & Development

The People Team’s mission goes beyond HR – it’s about building a culture where talent thrives. They drive the growth of both the individual and the business, making sure SMG remains a place where curiosity, collaboration, and creativity fuel success.

In short: they’re here to help our people feel valued, inspired, and unstoppable.

Retailers are brilliant at selling products – but not always media. That’s where SMG steps in. We help retailers shape, scale, and run their media propositions, creating opportunities that grow brand sales and deliver stronger ROI on every campaign.

Our Retail Media Networks: Boots Media Group, Morrisons Media Group, Deliveroo Media, LS Eleven (ASDA), Co-op Media Network, WHSmith Media North America, and Very Media Group.

Our teams work in-house with our retail partners, acting as an extension of their teams and trusted experts in retail media strategy.

Partnership teams build and evolve retail media networks and propositions, plan, manage, and measure campaigns for brands across each retailer’s ecosystem, collaborate with brand, retailer, and SMG central teams to align objectives and deliver results.

Partnerships sit at the heart of SMG’s mission to connect brands and retailers in smarter, more measurable ways – turning retail media into a true growth driver for both sides.

Capture is the UK’s leading integrated commerce media agency. Capture connects brand and retail media to drive measurable growth across the entire marketing funnel. For over 16 years, we’ve helped global CPGs cut through a complex media landscape and turn commerce insight into real ROI. We sit where brand and commerce media meet – joining the dots between ATL and BTL to create smarter, more connected campaigns. Using rich commerce data, emerging tech, and innovative media, the team delivers targeted activity that reaches valuable shoppers, influences purchase, and proves impact. For our people, Capture means fast-paced work, big brands, and campaigns that genuinely move the needle.

They partner closely with commercial, client, and operational teams to ensure the business continues to scale profitably and sustainably. Their insight helps leaders make smarter decisions, balancing innovation with commercial discipline.

Finance works closely with every department such as:
With Internal Comms, they ensure updates about performance, growth, and investment are clear, confident, and human – not just spreadsheets.
With People & Culture, they align financial planning with hiring, training, and wellbeing investments.
With Leadership, they’re a trusted advisor – providing the financial clarity needed to make bold but informed decisions.

Our mission is simple but powerful: to build the most advanced advertising capabilities in the industry, making SMG the go-to partner for retailers and brands who want to lead, not follow. They bring together specialists from across markets to share best practice, spark innovation, and set the standard for excellence across everything we do – from strategy to execution. There are two core pillars: 1. Consultancy & Marketing – this side of the CoE focuses on partnership, performance, and presence. 2. Expert & Future – this side is about pioneering and progress.

It brings together two core functions that work hand in hand to deliver seamless operations and smart innovation 1. Platform Tech: Develops and runs Plan-Apps, SMG’s proprietary platform and the backbone of how we deliver insights, campaigns, and results. The team designs, improves, and evolves our tech to make complex data simple – driving smarter, faster decisions for clients. 2. IT: Keeps the business running smoothly – managing our infrastructure, software, and cybersecurity while supporting every employee with the tools and access they need to work securely and confidently. Together, Platform Tech and IT keep SMG connected, secure, and moving forward – powering the people, platforms, and performance that define our business.