Retail media at Co-op just got even more exciting with the launch of its newest proposition, Co-op Compass.Developed in partnership with Co-op and SMG, this highly unique innovation allows brands to connect with Co-op shoppers in new and exciting ways.What sets Co-op Compass apart is HOW.By leveraging Co-op’s geographical reach, transaction volume and rich membership data, Compass offers brands a range of ready-to-use audiences based on their unique shopper missions. Rather than segment based on traditional metrics and demographics, Co-op Compass curates audiences based on their intent and specific shopping missions – such as Meal for Tonight, Food To Go and Top Up. Traditionally, advertising in convenience retail relied on in-store triggers and activation to drive purchases. However, Co-op Compass will help brands move decision-making upstream, driving intent before the shopper enters the store. Katie Streeter-Hurle Chief Strategy Officer SMG Imagine being able to engage with shoppers during those crucial decision-making moments, whether they are looking for inspiration for tonight’s dinner or searching for those forgotten essentials.Well, Co-op Compass does just that – allowing brands to choose from these specially curated audience segments and build effective, targeted campaigns executed through a range of off-site and digital media channels. For information on this game-changing innovation, read the full story below:Get the full storyFine out more about Co-op Compass... Click here