Retail media at Co-op just got even more exciting with the launch of its newest proposition, Co-op Compass.

Developed in partnership with Co-op and SMG, this highly unique innovation allows brands to connect with Co-op shoppers in new and exciting ways.

What sets Co-op Compass apart is HOW.

By leveraging Co-op’s geographical reach, transaction volume and rich membership data, Compass offers brands a range of ready-to-use audiences based on their unique shopper missions. Rather than segment based on traditional metrics and demographics, Co-op Compass curates audiences based on their intent and specific shopping missions – such as Meal for Tonight, Food To Go and Top Up.

Traditionally, advertising in convenience retail relied on in-store triggers and activation to drive purchases. However, Co-op Compass will help brands move decision-making upstream, driving intent before the shopper enters the store.
Katie Streeter-Hurle Chief Strategy Officer SMG

Imagine being able to engage with shoppers during those crucial decision-making moments, whether they are looking for inspiration for tonight’s dinner or searching for those forgotten essentials.

Well, Co-op Compass does just that – allowing brands to choose from these specially curated audience segments and build effective, targeted campaigns executed through a range of off-site and digital media channels. 

 

For information on this game-changing innovation, read the full story below:

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