Effective collaboration isn’t always easy. In fact, in the ever-changing world of retail media, it can be difficult to navigate.
Stretched budgets, siloed teams, and unclear objectives can mean that brands often aren’t maximising the full potential of retail media to support their marketing strategy.
However, when done right, collaboration can unlock new opportunities and help drive even more effective results across the whole marketing funnel.
In this article, Head of Co-op Media Network Dean Harris breaks down his top tips on how to collaborate successfully and supercharge your retail media strategy.
Read the full article here