With marketers under increasing pressure to demonstrate tangible ROI, and budgets being stretched considerably further, it can often feel difficult to know where your money is best spent.
Anthony Jackson, Propositions Lead at Co-op Media Network, has over 20 year’s experience on both brand and retailer side, so he’s no stranger to the challenges that the annual budget review can bring.
Luckily he’s broken down his wealth of experience into 5 handy tips to help marketers get the most out of their spend.
From ensuring that cross-functional teams are aligned, to leaving room for experimentation and creativity, this article provides you with actionable insights to ensure you’re getting the most out of your spend across the funnel.
Read the full article below:
