Retail Media Summit UK 2025

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MORE THAN JUST AN EVENT

Retail Media Summit UK returns—bigger, bolder, and more essential than ever.

RMS UK is more than an event — it’s where the brightest minds in commerce and retail media converge to shape the future. Set at Outernet London, one of the UK’s most immersive venues, the summit brings together C-suite leaders, brand innovators, and emerging voices for a day of insight, connection, and transformation. With 200+ global networks and new players across travel, hospitality, and finance, RMS UK is the international stage for bold ideas and industry-defining innovation.

THE EVENT LANDSCAPE HAS GROWN CROWDED

Cutting through the noise: a new perspective on retail media.

Since launching in 2023 as the UK’s first dedicated retail media event, RMS UK has stood out in an increasingly crowded landscape. With this year’s theme, New Perspectives, RMS UK 2025 answers the call for sharper insights, fresher thinking, and meaningful action to drive the industry forward. The agenda brings together C-suite leaders, agency experts, brand trailblazers, and emerging innovators to challenge the status quo. Discussions will explore the shift from retail to commerce media, in-store innovation, smarter measurement, generative AI, and the role of storytelling in content-led commerce.

Why attend RMS UK 2025

Retail Media is moving fast — and this is where you catch up.

Meet the power players

Connect with senior leaders from the world’s top brands, retailers, and networks.

Get future-ready

Explore AI, measurement, and media innovation shaping the next era of commerce.

Hear game-changing ideas

Be inspired by bold voices driving creative, strategic, and tech transformation.

Leave with actionable insights

Walk away with practical tools and strategies to power your 2026 plans.

Retail & brand leaders only. Free to attend. Full access.

HOSTED BY THE EXPERTS

SMG, part of the Next15 group, is the world’s premier retail media operator and a global leader in connected commerce marketing. The company trades over £1.9 million in retail media every day and operates seven of the world’s most advanced retail and commerce media networks, including Boots Media Group, Co-op Media Network, Morrisons Media Group, LS Eleven Media Services, Very Media Group, and Deliveroo Media. SMG also recently launched a world-first travel media network for WHSmith in North America. It is home to the award-winning commerce media agency Capture, and its proprietary platform, Plan-Apps, is the most widely used retail media optimisation system in the UK.

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979 Adweek’s award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media, and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their jobs better.

Get a glimpse of what awaits at RMS UK 2025

Expect bold ideas, real-world strategies, and powerful conversations that move the industry forward. Watch last year's highlights and see why this is the event the industry is talking about.

SMG have positioned Retail Media Summit UK as, by far, the top event of its kind in Europe.

Daniel Dwyer, Host, FMCG Guys

Retail Media Summit UK is a wonderful event with great content and opportunities to connect.

Jenny Holleran, Vice President, Kroger Precision Marketing

What really struck me about Retail Media Summit UK was the energy. There were so many intelligent people with open minds looking for opportunities and solutions.

Fiona Blades, President and Chief Experience Officer, MESH Experience

Particular Audience has sponsored events globally. No event has come close to the focus and quality of the audience, content, and atmosphere at RMS UK.

James Taylor, CEO, Particular Audience

It is important to learn what is happening across the industry in different markets – RMS UK is a great event for that knowledge share.

Jenny Holleran, Vice President, Kroger Precision Marketing

I made more helpful connections in 8 hours at Retail Media Summit UK than in any other conference that I can remember. This made the networking truly exciting.

Fiona Blades, President and Chief Experience Officer, MESH Experience

Thank you for your interest in Retail Media Summit UK 2025.

Please complete the details below and we will email you in the next few weeks to let you know if your registration has been approved.

RMS 25 Register

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EMAIL: By registering for this event, you agree to have your contact information including email addresses passed on to the sponsor(s) of this event for marketing purposes. You may withdraw your consent at any time by emailing retailmediasummituk@smg.team. You will occasionally receive exclusive updates from us about the event, which you can opt-out of at any time.

PHOTOS & VIDEO: By registering and attending Retail Media Summit UK event, you are acknowledging your understanding and acceptance that you may be included in photographs and/or video taken during the event and that these photographs and/or video footage may be used by SMG and AdWeek in future promotional materials.

Learn More About Sponsorship Opportunities

If you are a solution provider and are interested in hearing more about sponsorship opportunities, get in touch.