Brands can activate campaigns across a number of channels, including offsite (Meta), onsite (Asda.com), and D2C owned channels like email and Asda Rewards.
This marks a significant shift in the way brands can connect with Asda shoppers, enabling them to build highly targeted and creative campaigns fuelled by the substantial 1PD that Asda and SMG can offer. With more rollouts across channels, as well as exclusive second and third-party data coming soon.
Asda Access encapsulates perfectly Asda’s incredibly expansive data capabilities, allowing brands to plan, execute and measure impactful campaigns fuelled by in-depth customer insights from over 10 million Asda shoppers.
Developed in partnership with Liveramp and underpinned by SMG’s proprietary technology, Plan Apps, brands will be able to activate and measure the impact of their campaigns.
With more rollouts across channels, as well as exclusive second and third-party data coming soon, Asda Access is the future of retail media at Asda, and we couldn’t be more excited!
You can read more about Asda Access in the article below.
