Co-op Media Network: New research highlights the untapped potential of convenience media

Co-op Media Network: Global-first attention study proves convenience media is a vital brand-building tool

In a global first, Co-op Media Network, partnering with Lumen Research, has released findings of a brand new study on the impact of in-store media on customer attention.

Using Lumen’s specialist eye-tracking technology, the research uncovers new evidence that shows retail media in a convenience setting has huge potential to support brand-building in comparison to traditional media.

The findings were phenomenal, with the study showing that retail media in smaller format stores (vs large stores) can generate up to:

2x Visibility

3x Attention

4x Brand Recall

Not only that, the research also showed that retail media as a whole can outperform traditional media, including out-of-home and social media, when it comes to brand recall. 

The study is a game-changer for brands looking to increase their brand equity and awareness, proving that retail media is a vital tool for supporting full-funnel marketing strategies.

Find out more about how the study was carried out and what this can mean for brands below.