In-store media at Co-op Media Network has been turbocharged.

With the installation of almost 300 new digital screens – taking the total across the network of stores to 9,000 – Co-op’s store digitisation initiative is well underway.

The rollout will allow brands to deepen their engagement with Co-op shoppers across their network of stores, which sees over 17m+ transactions weekly.

With more than 90% of grocery purchases still happening in-store, it’s a highly effective channel to drive customer awareness and purchase decisions.

For brands, Co-op’s investment in digital screens is significant. It offers the opportunity to connect with Co-op customers throughout the shopper journey, as well as at the point of purchase through dynamic, personalised and creative content that is proven to drive action.
Lee LeFeuvre Chief Commercial Officer SMG

Screens have been executed in partnership with Commercial and Grassfish, and will be placed in Co-op’s highest footfall, urban locations across Greater London, Manchester and North Yorkshire.

Find out more about this exciting new chapter in digitisation below.

Got questions?

Reach out to the team on hello@coopmedianetwork.co.uk

 

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