In-store media at Co-op Media Network has been turbocharged.
With the installation of almost 300 new digital screens – taking the total across the network of stores to 9,000 – Co-op’s store digitisation initiative is well underway.
The rollout will allow brands to deepen their engagement with Co-op shoppers across their network of stores, which sees over 17m+ transactions weekly.
With more than 90% of grocery purchases still happening in-store, it’s a highly effective channel to drive customer awareness and purchase decisions.

